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Page 111 - Shawl Weaving Artisan - TP
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    Textile & Handloom                                                                Exercise 1.8.70

                Shawl Weaving Artisan - Marketing Strategy

                Industry visit planning and execution

                Objectives : At the end of this exercise you shall be able to
                •  provide trainees with practical learning experience, exposing them to real world marketing scenarios and
                  practices
                •  improve communication and teamwork skills through interactions with marketing professionals.

                  Requirements
                   Materials
                   •  Notebook                        - 1 No.         •  Eraser                            - 1 No.
                   •  Pencil                          - 1 No.         •  Sharpener                         - 1 No.

                PROCEDURE

                1  Selection of agencies/companies                    3  Visit agenda
                   •  Research local marketing agencies or companies    •  Introduction to the agency/company and overview
                      that specialize related industries.                  of their services.

                   •  Consider industry relevance that has experience   •  Presentation on marketing  strategies and
                      in working businesses or organizations.              practices used by the agency/company.
                   •  Shortlist 3-4 potential agencies/companies for    •  Sharing of  case studies and examples of
                      the visit.                                           successful marketing campaigns.
                2  Pre-Visit preparation                                •    Q&A  and  discussion  session  with  the  agency/
                                                                           company representatives.
                   •  Coordinate with the selected agencies/companies
                      to schedule the visit and confirm the agenda.   4  Post-visit activities
                   •   Prepare trainees by providing background         •  Debriefing and reflection session with trainees to
                      information  on  the  agencies/companies,  their     discuss what they learned and what they found
                      services, and what to expect during the visit.       useful.
                   •  Establish  learning  objectives  for  the  visit,  such   •  Assign  a  project  or  task  to  trainees  to  apply
                      as understanding  marketing strategies for           what they learned during the visit to a real-world
                      businesses.                                          scenario.

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