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Page 112 - Shawl Weaving Artisan - TP
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    Textile & Handloom                                                               Exercise 1.8.71

           Shawl Weaving Artisan - Marketing Startegy

           Partipating in marketing events and conferences

           Objectives : At the end of this exercise you shall be able to
           •  plan and prepare for effective participation in marketing events
           •  develop networking skills and strategies.

             Requirements
             Materials
             •  Notebook                        - 1 No.         •  Eraser                            - 1 No.
             •  Pencil                          - 1 No.         •  Sharpener                         - 1 No.

           PROCEDURE

           1  Research and identify events                      2  Lead generation: Track and report on the number
                                                                   of leads generated from the event, and follow up with
           Research and identify marketing events and conferences
           relevant to your industry or niche.                     them to convert them into customers.
                                                                3  Brand  awareness:  Measure the impact of the
           2  Create a plan
                                                                   event on brand awareness, including social media
           Create  a  plan  for  participating  in  the  event,  including   engagement and website traffic.
           setting  goals,  identifying  target  audience,  and   Evaluation criteria
           developing a marketing strategy.
                                                                1  Networking skills:  Ability to network effectively
           3  Design promotional materials
                                                                   and build meaningful  relationships  with potential
           Design promotional materials such as business cards,    customers and partners.
           brochures, and banners to showcase your brand and    2  Brand representation: Ability to represent the brand
           products.
                                                                   effectively and consistently across all promotional
           4  Prepare an elevator pitch                            materials and interactions.
           Prepare  a concise and  compelling  elevator  pitch to   3  Lead generation:  Ability to generate high-quality
           introduce yourself and your brand to potential customers   leads and follow up with them to convert them into
           and partners.                                           customers.
           5  Network and engage                                4  Event planning:  Ability to plan and execute a
           Attend the event and network with potential customers,   successful event participation strategy.
           partners,  and  industry  professionals.  Engage  in   Tips and variations
           meaningful  conversations and exchange contact       1  Set clear goals and objectives for participating in the
           information.
                                                                   event, and track progress against these goals.
           6  Follow up
                                                                2  Be  prepared to  engage with potential customers
           Follow up with new contacts and leads after the event to   and partners, and have a clear understanding of the
           nurture relationships and explore potential opportunities.  brand and products.
           Deliverables                                         3  Follow up with new contacts  and leads after  the
           1  Event report: Write a report on the event, including   event to nurture relationships and explore potential
              the  number  of  attendees,  leads  generated,  and   opportunities.
              feedback from potential customers and partners.   4  Measure the return on investment (ROI) of
                                                                   participating in the event, and use this information to
                                                                   inform future event participation decisions.

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